NativeSun is a small (and quickly growing) all-natural food shop in Florida. Aside from selling vegetarian options, organic products, and vegan food items, the company has a relationship built with the community. They have a board at the front of the store where individuals can post flyers for local events, farmer’s markets, etc. It is an extremely popular thing to do in local coffee shops that, unsurprisingly, often rely on local coffee brews.
Working with the Community
Small businesses thrive on community. Local retail shops inherently rely on the locals to support them throughout the year. Sustainable packaging is one small cog in the wheel of community relations. Any company that offers a counter-cultural alternative to the mainstream in their products should support the community. It is the community that is keeping them prosperous.
That community support and appreciation does not end at the front door, as is proven with the community board flyers posted at the front of NativeSun. This company in particular is proud of the relationships it has established with the locals. In a very clear way, leaders are accessible to local innovators. But, they also show appreciation for the community in smaller ways, such as by using sustainable packaging.
Community Boards and Healthy Packaging
Sustainable packaging is packaging that can be recycled. Further yet, it is packaging that is economically-friendly. It is degradable, and will not sit in landfills for decades (if not centuries). NativeSun uses custom printed packaging that is sustainable because it shows to the community that the values of the company are present everywhere. The addition of sustainable packaging says, “we respect this community. We won’t litter it with more plastic bags.”
This may not seem relevant for a company such as Wal-Mart. Bottom line: they will receive their customers no matter what. Prices speak loudly. But, smaller companies have to have the support of locals that are giving back to the community through community boards and sustainable custom printed packaging. It seems hypothetical to promote a farmer’s market in a community board while the company is selling non-sustainable products, and packing them in plastic bags.
There are some excellent sources for finding custom packaging online, such as Howard Packaging. Bags are made in the United States. Community boards, sustainable packaging, and other strategies stress the virtues of working alongside the community to help everyone. A business working in isolation is not sustainable. It may work for a mega-conglomerate. Everyone else, it puts the business in a bubble they cannot escape from.
Building a new brand can take quite a bit in the way of time and effort, but it inevitably proves to be worthwhile. A strong, widely recognized brand gathers a momentum of its own that serves the associated business well, drawing in new customers and keeping existing ones loyal. Large companies inevitably spend a lot of time and resources on creating and cultivating their own brands, and few doubt that the results are worth it. Smaller companies, on the other hand, often overlook opportunities of this sort, even when they are more accessible than might be thought.
The reality is that many small businesses have excellent means of brand building before them. Rather than taking the kinds of top-down approaches that are so common among larger enterprises, though, smaller companies often do well to start with the basics. Sometimes all that is required to get a new brand off the ground is to think about those aspects of the business that are most likely to command attention from customers and others.
In many cases, this kind of research leads to the realization that custom packaging could make a real difference. Many smaller companies rightly focus on their products themselves, feeling like this will be the most productive route to establishing a foothold in the marketplace. While effort of that basic kind is rarely wasted, focusing too narrowly in this way can result in missing opportunities of other kinds. Simply arranging for some custom printed packaging of an appropriate kind can pay long lasting dividends that will multiply the effectiveness of efforts of other sorts well into the future.
Arranging to acquire some custom printed packaging also tends to be a lot easier than many small business owners realize. Thanks to advances in printing technology and today’s low commodity prices, it is often extremely affordable to commission some packaging that will deliver real returns on any kind of brand building strategy.
Even with these advantages in mind, some small business owners worry about making missteps along the way. The fact is, though, that the existing options of this sort can suitably accommodate just about any kind of brand and associated strategy. A company that turns out a popular line of green products, for instance, will find that suppliers will be happy to provide it with sustainable packaging that will reinforce that brand in at least two important ways. All that it typically takes to root out such opportunities is to realize that they exist and go looking for them.